Very expensive! Really cute things inside but a little high priced. Would not go again personally, but if you don't care what you pay for t-shirts, sweatshirts, or any tourist item, this is the place for you. Lots of Cadillac Ranch memorabilia but found cheaper items actually at Cadillac Ranch. But you have to see the giant guy outside and thr 3 Cadillac they also have outside this place.