Wonderful, welcoming, and relaxed. For us, this was exactly what we needed. Good bed and shower, boutique, and strategically located. Personalities working there made the difference, authentic and caring. As if perfectly casted for each of their roles. It is more rockstar than glamor. The in-house coffee shop is amazing and for us better than any breakfast a hotel could serve. People living there 20 years, from blocks away, are regulars. We would go nowhere else in SF. The Emblem feels so good.

And noteworthy, we felt the area of the hotel and neighborhood was safe. Also, later at night.